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Breaking down silos: the benefits of data integration

Bianca Visagie
31 August 2023

Nearly every company today recognises the power of big data, but few reap the benefits of data integration.

Your company relies on data to make decisions, optimise operations, and gain a competitive edge. While we all agree that data is invaluable, the reality is that few companies have successfully implemented a proper data analytics workflow. The biggest challenge: getting all of your data in one place. 

What is Data Integration?

That’s where data integration comes in. Data integration is the process of combining multiple databases into a single, more usable database. 

That means your business analytics workloads can be run much more efficiently with integrated databases. The benefits of data integration can be significant, as it simplifies the process of gathering and analysing data. We’ll look at more of the benefits below:

What are the benefits of data integration? 

Improved Decision Making

Data integration gives you faster access to all of your data, meaning you can make faster and more informed decisions. By integrating the data from multiple sources, you can quickly access all the real-time data that you need in order to make a decision. This eliminates the need to manually search for the data, which can be time-consuming and subject to human error, resulting in slower and inaccurate decision-making.

Operational Efficiency

Integrated data improves your operational efficiency by reducing redundancy and data replication. For example, having a single data source across different departments can reduce operational costs by eliminating the need to manually transfer data or keep redundant copies of the same data.

Enhanced Customer Experience

The best way to gain a competitive edge is through your customer experience. Providing your customers with a personalised experience is essential, and can easily be done by integrating customer data with other sources, like customer feedback and website analytics. 

This can help you better understand their preferences and create tailored solutions that address their needs. With this data, you can create a unique and memorable customer experience that will give you an edge over your competitors.

Increased Revenue Opportunities

Integrated data can help you uncover hidden patterns and opportunities, which leads to improved product or service offerings based on consolidated feedback. For example, combining customer feedback from multiple sources can give you a more comprehensive view of customer sentiment and help you prioritize product improvements, which in turn leads to increased revenue. 

Scalability and Future-Proofing

Integrated data sources make it easier to add new data sources and systems. This allows companies to adopt new technologies and scale their operations quickly. Additionally, integrated data sources reduce the amount of manual work needed to keep data up-to-date and accurate.

How Data Integration Can Give You a Competitive Edge

Benefits of Data Integration

Data Integration in Large Enterprises: A Use Case

Background: A global enterprise operates in multiple countries with separate divisions for each of its product lines. Each division uses different software systems for sales, inventory management, customer relations, and finance.

Challenge: Over time, the enterprise faces difficulties in obtaining a unified view of its operations. Key decisions are delayed because data from one division needs to be manually reconciled with data from another. 

Data Integration Solution: Integrove implements a comprehensive data integration solution. This solution automatically pulls data from different systems across all divisions, processes it, and offers a centralized, coherent view of the entire enterprise’s operations with drill-down capability to view the finer details.

Outcome:

Unified View – Top executives can now access real-time dashboards that provide insights into sales, inventory, finance, and customer interactions from all over the world.

Operational Efficiency – The finance team can generate a global financial report without waiting for data from different divisions, ensuring faster and more informed decisions.

By adopting data integration, large enterprises can transform their fragmented operations into a cohesive, efficient, and customer-centric whole.

Not sure where to start? Reap the benefits of data integration with Integrove!

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