Sense
Track your business’s real-time pulse through surveys, systems & Sentiment data. All connected & unified.
ANALYsE
AI analyses patterns, feelings, and trends across customer, employee & brand journeys. Providing clear insights.
ACT
Turn data into actionable goals, delegate duties, & measure success from a single hub.
What is PulseSense.Ai?
PulseSense.ai is your brand’s sixth SENSE! It helps your business understand how customers and employees truly feel at every stage of their journey using the power of AI-powered surveys via WhatsApp. The feedback you get is ANALYSED using AI to give you insights into how you can immediately ACT. Closing the gap between user experience and your business offerings.
Why Use PulseSense.ai?
Reach your users and employees where they are, on WhatsApp. Gather valuable data and transform insights into actions that boost their sentiment about your business.
Connect Seamlessly via WhatsApp
3 billion people are already on WhatsApp. Use AI-powered conversational surveys to reach your customers where they are. No new tool, just insight in motion
From Insight to Impact, All in One Motion
PulseSense.ai tracks real-time performance across every initiative, helping you turn every discovery into action. It can also predict and forecast outcomes to keep you prepared.
From Data to Decisions. Powered by Intelligence
Move beyond analytics. Your results are analysed and benchmarked against your industry to see what works best.
Getting user feedback can be as simple as a click
Say hello to AI-powered WhatsApp surveys that let you sense how your brand is performing and benchmark it with your industry to stay ahead of the game.
f.a.q.
You have questions? wE have answers.
Interested in learning more about PulseSense.ai and how it can boost your customer exprience? Dive into our FAQs to find out more!
Creating surveys in PulseSense is simple, intuitive, and highly configurable , making it easy for anyone, whether technical or non-technical—to build professional surveys in minutes.
PulseSense guides you step-by-step through the setup process:
- Drag-and-drop question builder
Easily add, reorder, and edit questions using a clean visual interface. - Flexible configuration options
Choose between multiple question types such as Multiple Choice, Scale, or Open Text , and assign each question to a metric framework like CES or General .
Every question can be customised with descriptions, journey stages, and required/optional settings. - Real-time preview
See exactly how your survey will look to respondents before publishing. - AI Survey Builder
For even faster creation, PulseSense includes an AI-powered prompt builder that can generate entire surveys—or individual questions—based on your instructions. This reduces setup time dramatically and ensures quality, data-aligned questioning.
Overall, PulseSense offers a seamless survey creation experience that balances ease of use with powerful configuration. Whether you want a simple one-minute survey or a fully structured measurement framework, the platform ensures you can build it quickly and accurately.
PulseSense uses three globally recognised experience metrics to benchmark your performance against industry standards and competitor benchmarks: NPS (Net Promoter Score), CES (Customer Effort Score), and CSAT (Customer Satisfaction Score).
Each metric measures a different part of the customer journey, giving you a balanced and actionable view of how customers perceive their experience.
1. Net Promoter Score (NPS)
Definition: NPS measures customer loyalty by asking how likely a customer is to recommend your business to others. Responses are scored from 0–10 and grouped into Promoters, Passives, and Detractors, resulting in a final loyalty score.
Why it’s effective: NPS is one of the most widely used customer experience metrics across the globe. It directly correlates with revenue growth and long-term customer value. It allows for clear competitive benchmarking because many organisations use the same methodology.
Why PulseSense uses it: NPS helps you understand your loyalty landscape, identify areas hurting your reputation, and compare your loyalty performance with the broader market and your competitors. It’s essential for identifying strategic improvements.
2. Customer Effort Score (CES)
Definition: CES measures how easy it is for customers to complete a task or interaction (e.g., booking, purchasing, requesting information, signing documents). Customers rate effort on a defined scale—usually from “very difficult” to “very easy.”
Why it’s effective: Low effort experiences strongly predict repeat business and reduced churn. It pinpoints operational friction quickly and accurately. It is behaviour-driven, meaning it highlights where process inefficiencies directly impact customers.
Why PulseSense uses it: CES allows us to capture friction points within your customer journey in real time. This helps you streamline processes, reduce customer frustration, and improve operational efficiency—key differentiators when benchmarking against other competitors.
3. Customer Satisfaction Score (CSAT)
Definition: CSAT measures how satisfied customers are with a specific interaction, service, or product. Typically measured on a 1–5 or 1–10 scale.
Why it’s effective: It is simple, intuitive, and easy for customers to answer. It gives immediate insight into individual touchpoints rather than the full relationship. It is ideal for tracking service quality at a granular level.
Why PulseSense uses it: CSAT helps you evaluate moment-in-time satisfaction for critical moments in the journey. This allows you to benchmark specific processes—like onboarding, F&I interactions, or after-sales support—against competitors and industry averages.
Why These Metrics Together Are Powerful in PulseSense
Using NPS + CES + CSAT provides a 360° view of the customer experience:
NPS → Measures loyalty and long-term sentiment
CES → Measures effort and operational pain points
CSAT → Measures satisfaction with specific touchpoints
Together, they allow PulseSense to benchmark your performance accurately and give you actionable insights to improve customer outcomes, operational efficiency, and competitive positioning.
